Charlie Vavasour

Strategic and Crisis Communications Specialist

T: 01233 500 200

E: charlie@quantumpr.co.uk

Thorpe Hall School - crisis communications management

"Dear Charlie,
On behalf of the Governors, the leadership team and me, personally, I am writing to thank you most sincerely for your help and support over the crisis situation at Thorpe Hall School earlier this term.

Your arrival at the school that fateful Monday was like manna from heaven! You brought a wonderful cool objectivity to the school which made the team feel utterly reassured and able to cope. I was so impressed with the persona you adopted, one of quiet, thinking support, never bullish or domineering but never shy to guide and steer when needed. You were also always able to answer any question thrown at you without hesitation.

On the day we went 'live' your experience was invaluable. Even weeks later I am realising how vital it was to have you there to deal with the journalists face to face, allowing me to simply make my statements to camera. Your quiet assurance and gravitas ensured that the situation was always in our control and allowed me to focus purely on projecting the message that was needed. In particular, your remarks about 'gallows humour' will stay with me for many years and form a major part of my story telling when relating these events to friends and colleagues.

I was also very impressed that you monitored your emails night and day and got back to us straight away, giving us the feeling that you were living the crisis too and were always ready and able to support.

I am more than happy for you to use this email as a testament of your skills should you wish to. Though it would be a privilege to work with you again in the future I sincerely hope I don't have to!"

Crisis
communications

Media
training

Strategic
communications

A lie gets halfway around the world before the truth has a chance to get its pants on.

Winston Churchill

Crisis communications

Charlie's pedigree in crisis communications and reputation management is extensive. He is the leading provider of crisis communications services to the education sector, and has supported over 100 independent schools, colleges and nurseries that found themselves in a crisis situation over the past decade. These crises threatened to have a serious impact on their corporate reputation but with a clear crisis plan, Charlie has helped to limit damage. Crises have ranged from student fatalities, historic sexual abuse allegations and bullying leading to suicide, through to flooding and fire.

Reflecting the nature of crises Charlie provides a 24/7 service. If you need urgent assistance with crisis communications, please contact Charlie Vavasour on 01233 500200 or email charlie@quantumpr.co.uk.

Media training

Charlie provides both issue-specific media training, for individuals and organisations that are entering into a crisis, and more general media training to allow people to deal with the media should an issue arise in the future.

When offering media training on a specific issue, Charlie works closely with the spokespeople who are going to be dealing directly with the media. These sessions focus on messaging as well as delivery, to prepare spokespeople for the worst, so that the reality of interviews is a lot less daunting.

The more general media training that Charlie offers provides organisations with an insight into the importance of the media within society, to ensure individuals have a clear plan should a crisis arise in the future. This training highlights the different types of media and the needs of each one, and offers advice on interview techniques.

"The Media Training course run by Charlie is absolutely brilliant. I've been to quite a few training courses by now and he is in a league of his own. It was interesting all the way through, and it all felt like useful knowledge to have, especially the practical part." Officer, Cambridgeshire County Council

Strategic communications

Charlie has worked with many organisations that need a strategic communications plan. Across a wide range of sectors and industries Charlie provides expert counsel and interim support when organisations are facing specific issues or find they are in need of specialist support.

He is currently supporting a Fire and Rescue Service that is going through a major restructure following a comprehensive review of culture, advising on the controversial merger of two independent schools and supporting a developer to manage the backlash from a highly unpopular planning application.

By providing an external, third party perspective, Charlie ensures that clients focus on the communications impact of their actions at a time when they may be simply concentrating on the crisis going on around them.

Contact

01233 500200

charlie@quantumpr.co.uk

Suite 2116 Letraset Building, Wotton Road, Kingsnorth Industrial Estate, Ashford, Kent TN23 6LN